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Omnichannel Commerce is a Myth for Brands (But it Doesn’t Have to Be)

If I were to ask you to buy a blue polo shirt, how would you do it? Traditionally, you would go to your local shopping center and purchase a shirt at a department store. Today, you also have the option to shop at online marketplaces or directly at a brand’s website. If you are even more tech-inclined, you can shop on Pinterest, ask Siri, or ping a bot in Messenger to purchase

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