Symphony Partners with Adobe to Power Omnichannel Commerce
Dallas, TX – September 27, 2016 – At Retail’s Digital Summit, Shop.org’s annual digital retail conference, Symphony Commerce today announced a partnership with Adobe (Nasdaq: “ADBE”) to introduce powerful, seamless omnichannel commerce experiences for their brand partners. This collaboration enables brands to augment their personalized, engaging experiences created and managed with Adobe Experience Manager with rich commerce capabilities.
The need for an omnichannel shopping experience has become increasingly critical for brands in light of changing consumer behavior. Today, over 90 percent of consumers use their smartphones while shopping in retail stores. In addition, a customer’s path to purchase is not only directed through a brand’s website, but also through other channels like marketplaces, social platforms, and interactive kiosks. Consumers expect to buy anything, anywhere, through any channel, and get it delivered in under two days or less – providing a unique challenge for brands, where they now must be able to create and orchestrate omnichannel experiences through a centralized platform.
Symphony Commerce will integrate with Adobe Experience Manager, part of Adobe Marketing Cloud, allowing brands to:
- Create and manage omnichannel experiences, enabling shoppers to buy through any channel
- Leverage big data and predictive intelligence to personalize and adapt to shopping behaviors in real time
- Provide fast fulfillment, centralized order visibility and virtual inventory allocation across all business channels
“We’re thrilled to be partnering with Adobe to enable companies to build and manage every element of the commerce experience in the cloud,” said Harish Abbott, CEO of Symphony Commerce. “This partnership stems from an understanding that enterprises need to offer their customers the full end-to-end suite now that consumer needs and expectations are drastically changing. We’re looking forward to creating those seamless discovery-to-doorstep experiences for brands.”
Symphony and Adobe’s data-driven approach to personalization combines behavioral information such as location, environment and temporal data along with advanced algorithms so brands can deliver personalized shopping experiences. In addition, Symphony will now handle the order-management and inventory management for commerce experiences powered by Adobe Experience Manager. Symphony’s advanced fulfillment orchestration technology allows brands to meet customers’ expectations with best-in-class delivery speed, offering two-day shipping to 90 percent of the U.S. Finally, the integration between both products will support the widest range of commerce scenarios and business models, as Symphony is the only enterprise-strength API-first SaaS platform in commerce today.
“In today’s age of experience-driven commerce, it’s essential that retailers provide a consistent, personalized digital shopping experience,” said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target. “Adobe Experience Manager enables brands to deliver incredible digital experiences across all touchpoints and partnering with Symphony Commerce expands our ability to offer dynamic commerce capabilities to customers.”
This partnership is on the heels of Symphony’s latest round of $11 million in financing led by new and existing investors CRV (Charles River Ventures), Blue Cloud Ventures, Bain Capital Ventures and FirstMark Capital, bringing the company’s total funding to $45 million to date. Founded in 2010 by Harish Abbott and Henry Kim, the company is on track to power over $1 billion through their commerce platform by the end of this year, and drives commerce for brands such as J Brand Jeans, Neff and Krave Jerky.View Author’s posts